I got my training wheels at an old school Madison Avenue boutique advertising agency. As an eager NYU intern I was able to have my hands in everything. Learning perspectives of the minds and mechanics that touch a given project. An immersive experience where each individual brought a specific expertise. I took a scholarly decade learning how to execute or source the right people, respecting each role; listening. Evolving with growth and knowledge but always grounded in collaboration. AR Creative Productions launched in 2011, a full service studio managing projects from r&d to post production. Shortly after I was approached by a boutique luxury agency. With an ongoing desire for education and challenges, I accepted a stint where I had the reward of developing strategies, architecture and identities for several iconic brands. I continued my formal education studying color & space theory as part of Parson’s Interior Design program. Since then, through AR Creative Production’s portfolio I have collaborated on countless productions, brand initiatives, visual and verbal creative expressions. In 2020, I co-founded Upstate Vintage Antique Show. As Creative Director it was a wonderfully rare opportunity to create an entire brand / brand experience from scratch. A tremendous case study on identity, strategy, organic growth and development of an experiential brand. My education continues, principles grounded and an ongoing commitment to delivery forward and timeless creative. July 2022 AR Studio proudly launched + popped-up in Woodstock, at the annex of Three Turtle Doves. I wanted to create an immersive evolving 'living' space developed through a fine curation of local & global artists, collaborations & design filled with a mix of art, photography, vintage objects, decor + furniture. AR Studio opens a new adventure of ongoing exploration of design and education. If inspired, I joyfully accept every challenge that comes my way (and find the time). 20+ years in advertising and I still say, ok, now, what’s next... Xx Amanda